Meet the Newest, Most-Hated Buzzword -- Thanks to Apple Watch

At a 'glance,' this sucks for journalism.


It’s no secret that we, the proud purveyors of the PRNewserverse, have an established relationship with buzzwords and corporate jargon in the world of public relations. In short, we hate them.

Yes, hate is a strong word. Perhaps we should rethink that and communicate something we really feel.

But even as we speak, another buzzword is creeping up in the worlds of PR and media. It has made our toes collectively curl while we struggle not to swallow our tongues.

“Glance Journalism.” 

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