Meet the Newest Livestreaming Stars Every Brand Should Know About

Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch dozens of careers a couple of years earlier. That's when a handful of friends suggested she try out an app called Meerkat, which at the time was beginning to gain traction with a new tactic: Instead of posting bite-size clips, people would live broadcast from wherever they were, often for hours at a time. Intrigued, the 28-year-old Fratz tested it out and knew immediately that her social media aspirations were about to take off.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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