Meet the Man Whose Browser Tool Turns All Mentions of 'Millennials' Into 'Snake People'

Eric Bailey's 'dumb joke' strikes a chord

Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there's the perfect Chrome extension for you.

Eric Bailey

The "Millennials to Snake People" extension, created by Boston-based UX designer Eric Bailey, has quickly become the talk of social media. Much like the infamous "Cloud to Butt" extension, Bailey's creation converts all mentions of "millennials" in your browser to "snake people."

So is this a pointed commentary on how the media has created a stereotyped mystique around millennials? Not really, Bailey says, though the 32-year-old admits he was inspired by the seemingly endless writeups about millennial tips and trends.

"I read one too many listicles, and I was like, this is getting a little weird," he told Adweek in his first interview about the project.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in