Media Buyers Don’t Know Jack About Jill

The people who buy print ads are cool, at best, about Abramson’s ascent at the Times

Jill Abramson’s appointment as executive editor of The New York Times last week had journalistic circles in a tizzy. Media obsessives pondered the import of the paper naming its first woman editor, dug in to her views on the paper’s digital future, and debated the question of why her predecessor Bill Keller decided to step down and become a full-time writer.