Measuring Custom Campaigns With UTM Codes
Custom Campaigns give you the ability to add campaign parameters to the destination URLs of your blog posts, online marketing ads, social media content, etc. That way, you’re able to collect data about those campaigns and understand where the campaigns are performing the best.
In this post, I’ll walk through how to build URL parameters to measure the effectiveness of Custom Campaigns in Google Analytics.
Best Practices for Building URLs
What are URL Parameters?
Parameters are snippets that you can add to the end of your URLs.
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