McDonald's Will Join Verizon as NFL-Twitter Amplify Partner

Fast-food giant is loving football ads; Twitter continues TV march

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If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonalds has really ramped up its marketing this season. Well, the fast-food chain is apparently just getting started, as it will—in addition to a steady stream of TV spots across networks—be the second advertising partner in the new NFL-Twitter Amplify partnership, per a source close to the situation.

Verizon Wireless was revealed as the lead sponsor for the initiative today.

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