McDonald's Will Join Verizon as NFL-Twitter Amplify Partner

Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonalds has really ramped up its marketing this season. Well, the fast-food chain is apparently just getting started, as it will—in addition to a steady stream of TV spots across networks—be the second advertising partner in the new NFL-Twitter Amplify partnership, per a source close to the situation.