McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube

#MightyWings effort is a first for the brand

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got The Mighty Wings? effort today marks the fast-food chain's first attempt at running a storyline across Facebook, Twitter, Instagram and YouTube. But the innovation, in this case, is truly in the details.