McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube

#MightyWings effort is a first for the brand

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got The Mighty Wings? effort today marks the fast-food chain's first attempt at running a storyline across Facebook, Twitter, Instagram and YouTube. But the innovation, in this case, is truly in the details.

Rick Wion, McDonald's social media director, confirmed the development with Adweek while stating his team was running paid ads on Facebook and Twitter to push the hashtag-driven (#MightyWings) initiative.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in