McDonald's, Hollister Tap Twitter to Target Music Fans

Aim to cut through social chatter

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McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine.

Billboard announced Real-Time Charts in March, and now the effort is launching with three different interactive charts that will live within Billboard’s website and on the social platform—Trending 140, Top Tracks and Emerging Artists.

The investments are backed up by the swelling amount of music-related chatter that is taking place on Twitter with stats finding that 50 percent of Twitter’s users follow a musician on the social platform.

"The sheer volume around Twitter concerning music is staggering," said John Amato, co-president of Billboard and The Hollywood Reporter.

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