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Earlier this month, Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.
While currently only an organic feature, polls present a number of compelling opportunities for brands, from a chance to elicit real time consumer feedback, to crowdsourced decision making, to a future remarking opportunity based on consumer-provided responses.
So how have brands used this new feature so far, and what can we learn from them?
Make, break and learn
While documentation around new non-advertising social features is often well-outlined for consumer use, it can sometimes be lacking from a brand perspective.