Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too


Count Mashable among those to embrace vertical video.

The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the wave of growing usage on mobile. More than half of Mashable's audience primarily uses mobile video. Mashable is one of the first publishers to have this capability, which was developed by their in-house product team.

In the story, Mashable visited Dominique Ansel Kitchen, run by Dominique Ansel, best known as the inventor of the Cronut.

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