Marketing and Sales

Marketing ROI Is in Your Past

Headshot of Jeanette McMurtry
By Jeanette McMurtry

That rumor we’ve been hearing for years is simply not true: “Marketing ROI is in your past.” And it never will be, as human nature does not and will not change. And neither will all the chaos in marketing channels from hundreds of marketers trying to get consumers’ attention simultaneously, 24/7.

What is true is that every 60 seconds more than:

  • 156 million emails are sent
  • 29 million messages are processed on What’s App
  • 350,000 tweets are sent
  • 243,000 photos are uploaded on FB; 70,000 hours of video contents is watched
  • 400 hours of video are uploaded on Youtube
  • 3.8
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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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