Marketing on Reddit Is Scary, But These Success Stories Show Big Potential

Survival tips for some of social's toughest terrain

Reddit is often called "the front page of the Internet," but for many brands it's remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users. There's just as much potential on the social platform's forums (called subreddits) to make money and generate influence and goodwill, but it too is fraught with danger.

@Chris_Heine Christopher Heine is a New York-based editor and writer.