Marketers Love the ’90s
Blue hair. Chucks. Jellies. “One-size-fits-most” shirts. Everywhere I go lately, I can’t escape the ’90s. As Hootsuite and BuzzFeed listicles show, nostalgia sells. And marketers know it’s not just Gen Xers buying it.
On Saturday night, I attended an art opening catering to Millennials. Everywhere I looked, I found retro. Women were dressed like Alyssa Milano during her “Who’s the Boss?” period and men were dressed like plaid, buttoned-up versions of Kurt Cobain. The DJ spun ’90s indie rock and some late-’80s callbacks, like The Cure.
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