Marketers Fear the FCC's Plan to Kill Net Neutrality Could Increase Advertising Prices

Costs could also go up and competition decrease

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Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal—which the agency will vote on next month—would allow companies like Verizon, Comcast and AT&T to block or at least slow web traffic.

While many platforms and internet rights advocates agree that ending net neutrality could hurt consumers, marketers say brands have a lot to worry about as well.

According to Joshua Lowcock, U.S. evp and chief digital and innovation officer at UM, said brands should be concerned.



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