If you find yourself frustrated with your marketing results, it might be time to take a step back and re-evaluate the tools you’re using to get what you want. Are they the right ones? In marketing, as in life, this matters.
Marketers are addicted to using the same old solutions, even as new tools emerge. As the American Addiction Centers blog shares, that just doesn’t make sense. “You wouldn’t use your forehead to hammer a nail into a wall, or force a door with your teeth instead of using a Halligan bar, would you? Tools make difficult jobs easier.”