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The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business.
This figure confirms the kind of effect I see every day when my company, Social Motion Media, creates videos for our clients. To give just one example: After we started producing video content for kitchenware brand Cleanblend, its Instagram followers increased by 450 percent.
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