Marissa Mayer: Marketers Need to Embrace Native Ads

Cannes address delivered alongside new Tumblr ads integration

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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising.

If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions festivities here today. And while the high-profile exec spoke to attendees on Le Croisette, her marketing team was busy spreading the word that Tumblr's native-styled Sponsored Posts were now available for placement across Yahoo's properties.

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