Content Marketing News

Making the Most of Your Legacy Content

Andrew-Schulkind
By Andrew Schulkind

Sometimes it’s better to remodel than to move. That’s as true for content marketing as it is for houses and apartments. Even better, rarely is remodeling as hellacious for legacy content as it can be for housing.

You’re probably wondering what I mean by “remodeling” at this point. I’m not suggesting that you slap a new coat of paint on old content. Rather, I’m suggesting that strategic updates to your content can yield great results.

Measure First

Start with analytics.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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