Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads

Tested the social spots over the weekend

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Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.

Macy's ads—which are marked as sponsored—ran on Friday afternoon within Facebook's iPhone app at the top of the newsfeed and automatically began playing as users scrolled down the screen.

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