Macy's and hip-hop/fashion mogul Sean John Combs—aka Puff Daddy, P. Diddy, Diddy, and so on—last week introduced a sweater with an unusual feature: video. The sweater alone goes for $98 but with the digital add-on runs $223.
The garment was designed to sport a 2.8-inch, high-def screen with a 10-hour battery life and 2GB of onboard memory. Which video content is uploaded is up to the consumer.
Macy's blogged about the sweater around Thanksgiving, but today the retailer's marketing team shared its price and availability exclusively with Adweek.
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