Macy’s, Diddy Hawk $223 Digital Sweater

Retailer calls wearable electronics 'next big thing'

Macy's and hip-hop/fashion mogul Sean John Combs—aka Puff Daddy, P. Diddy, Diddy, and so on—last week introduced a sweater with an unusual feature: video. The sweater alone goes for $98 but with the digital add-on runs $223.

@Chris_Heine Christopher Heine is a New York-based editor and writer.