Machinima Taps Former Microsoft Exec

Gamer-centric video hub pushing into branded entertainment

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Machinima’s hiring spree continues.

The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales for Atlas.

At Machinima, Bardelas will focus on branded entertainment opportunities and big strategic opportunities that fall outside of traditional pre-roll ads. At Microsoft, he focused on global work for top clients such as Coke and Proctor & Gamble.

“This is a critical hire for us,” said Jay Sampson, Machinima’s evp of global sales, marketing and advertising operations (and also a former Microsoft ad exec).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in