What Marketers Should Know About Facebook User Engagement in 2017

Opinion: Facebook’s 2016 algorithm changes put user-generated content front and center in News Feed and brand-generated content on the back burner

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As Facebook made crystal clear during its fourth-quarter and full-year-2016 earnings call, its team is laser-focused on increasing user engagement.

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