Lyle Stevens


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Influencer Marketing AI Adoption and Technology Will See Big Changes in 2018

Digital

Opinion: The primary barrier will be human resistance.

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How Brands Can Mitigate Influencer Marketing Risks

Digital

Opinion: The potential liabilities that companies face are largely dependent on whether their influencer strategy is focused on engaging mega-, macro- or micro-influencers. Here are some of the most critical [...]

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What Marketers Should Know About Facebook User Engagement in 2017

Digital

Opinion: While Facebook presented a high-level, rosy summary of engagement when discussing results from the 2016 fiscal year, we felt that the overview it offered was incomplete. In an effort [...]