Influencer Marketing AI Adoption and Technology Will See Big Changes in 2018
Opinion: The primary barrier will be human resistance.
How Brands Can Mitigate Influencer Marketing Risks
Opinion: The potential liabilities that companies face are largely dependent on whether their influencer strategy is focused on engaging mega-, macro- or micro-influencers. Here are some of the most critical [...]
What Marketers Should Know About Facebook User Engagement in 2017
Opinion: While Facebook presented a high-level, rosy summary of engagement when discussing results from the 2016 fiscal year, we felt that the overview it offered was incomplete. In an effort [...]