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If you use Snapchat’s popular lenses today, chances are you’ll see an ad for L’Oréal Paris.
The brand created a custom graphic for Valentine’s Day to promote its Infallible lipsticks. L’Oréal’s animated lens applies a bright lipstick to users’ videos, flipping through a handful of colors. The lens overlays a graphic of eyeliner on snaps, too.
The campaign is the third time L’Oréal has created a sponsored lens. The brand ran a similar campaign last June.
“We are excited to build on our leadership in digital innovation to include a lens that is truly interactive, and that prompts subsequent sharing and engagement,” said Kristen Comings, vp of integrated consumer communications at L’Oréal Paris in a statement.