If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.
Similar to Snapchat's other lenses, users can add a sponsored graphic by using the app to take a front-facing photo. L'Oréal's graphic applies eyeliner in the shape of a cat eye, mascara, foundation, blush and a lip color to selfies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in