Inside the Longshot Campaign to Get Advertisers to Ditch Facebook

Boycotts are nothing new, but these groups are betting the moment is ripe for change

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During the early hours of May 29, protesters flooded the streets of Minneapolis, demanding justice following the police killing of George Floyd, a Black man, in their city. 

President Donald Trump—who often posts on social media at odd hours of the night—tweeted at 12:53 a.m. that “when the looting starts, the shooting starts.” Minutes afterward, the same message was on his Facebook account and, later, on the platform’s sister site, Instagram.

Twitter restricted the post, saying it violated the website’s rules against glorifying violence, but Facebook left it alone.



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