Local Search 101: What You Need to Know

If you're not working on discovery, you're hurting your business

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Local SEO has evolved in recent years, going from being a small component of an overall website SEO strategy to being its own specialization, with very different techniques and practices. Now, instead of simply stuffing the name of your city into every nook and cranny of your site, local SEO means managing your Google My Business (GMB) profile, asking for reviews, interacting with customers online and optimizing for mobile and voice search.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in