LivingSocial Becomes the Largest Facebook Application Ever

Just over a week ago I wrote that LivingSocial has become the top Facebook application. The company has continued to expand their lead and as of today have become the largest Facebook application ever based on monthly active users. Previously, Causes held the record of 26.95 million monthly active users. Today LivingSocial breached the previous record, jumping to 27.13 million monthly active users, up from approximately 20 million just over a week ago.

It’s an impressive feat yet what’s strange is the massive gap between LivingSocial and the second largest Facebook application: Super Wall. As far as I know, there has never been such a large gap between the top two applications on Facebook in terms of monthly active users. Causes, the previous record holder on Facebook, has tumbled from 26.95 to 17.182 million monthly active users. That’s more than a 36 percent decline since the redesign.