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LinkedIn Wednesday announced the launch of LinkedIn Website Demographics, a new tool that enables brands to tap into data from the professional network to see who has been visiting their websites.
LinkedIn Website Demographics will launch “in the coming weeks,” and it appears to function similar to the Facebook pixel, a snippet of code brands can add to their websites to mine similar information on Facebook users who visit. However, the Facebook pixel drives conversion tracking and remarketing via custom audiences, while the new tool from LinkedIn offers website audience analytics.