Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise only found in alphabet soup. Leave it to LinkedIn, the self-described “world’s largest professional network,” to design the ultimate b-to-b banner.
On Tuesday, LinkedIn unveiled SlideShare Content Ads, the first advertising product to result from last year’s acquisition of content-sharing platform SlideShare. The name might suggest that these are display ads that will run as interstitials within SlideShare presentations (yay, native advertising)—but that’s not the case, if only because that would be too weird.