LinkedIn Sales Navigator Continues to Cozy Up to CRM Systems

Its new Contact Creation feature eliminates administrative tasks for sellers

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LinkedIn’s latest quarterly update to its Sales Navigator platform includes an easier way to tie in customer-relationship-management systems, a better way to package and share content within the platform, enhancements to search and usage reporting metrics.

New product lead Lindsey Edwards detailed all of the new bells and whistles to Sales Navigator in an interview.

LinkedIn built on the Data Validation integration with CRM systems that it introduced in its last quarterly update last November with a new Contact Creation feature.

Sales Navigator users can now click one button in their lead pages or lead lists to write-back publicly available information about their leads into their CRMs, starting with Salesforce, with “corporate sibling” Microsoft Dynamics 365 for Sales to follow.




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