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LinkedIn officially debuted LinkedIn Product Pages Tuesday, providing a dedicated tab on company pages for companies to nurture conversations about and build brand affinity for their products.
The professional network said it already has more than 10,000 LinkedIn Product Pages across the business-to-business software category, with plans to add more industries in 2021.
LinkedIn pointed out that 70% of buyers select products based on research they do online, adding that companies creating product pages can specify the job roles that best fit the purpose of their products.
The professional network offered the example that if a product is used to create ad campaigns, job roles that would be applicable include demand generation manager, digital marketing specialist and social media strategist.
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