Copywriting

LinkedIn as a Marketing Vehicle

Headshot of Cyndie Shaffstall
By Cyndie Shaffstall

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In 2013, Spider Trainers created the “Great Big Book of Things Marketers Say” as an experiment in repurposing and the effectiveness of using social media for promotion—specifically LinkedIn. This week has been a big week for that effort—two years later—and here’s why.

As I’m certain you already know, LinkedIn is a business-oriented social-networking service used primarily for professional networking. In 2013, they reported more than 259 million users in more than 200 countries and territories—that’s a wide reach and one that, as a marketer, I wanted to harness.

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Headshot of Cyndie Shaffstall

Cyndie Shaffstall

Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.

Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.

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