LinkedIn Launches BrandYou Initiative in Europe
Professional network LinkedIn is focusing on personal brand management in Europe with the launch of its BrandYou initiative.
BrandYou starts with a personal survey and adds insights, tools, and content, and the site’s BrandYou Group will contain contributions from brand-management experts including Saatchi & Saatchi media and innovations director Andrzej Moyseowicz, Publicis Worldwide global planning director John Woodward, INSEAD professor of marketing David Midgely, and And What Do You Do? author and communications coach Katie Ledger.
Among
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