LinkedIn Begins Internal Testing of Its Version of the Stories Format

Early indications are that they will be ephemeral and full-screen

Will the stories format that has stormed social platforms over the past few years work in a professional setting? LinkedIn is about to find out.

Senior director of product management Pete Davies said in a LinkedIn Pulse post that LinkedIn Stories are being tested internally, with plans to involve some members of the professional network in the coming months.

LinkedIn would not share screenshots from the internal test, but Davies provided some color in his post, hinting that the ephemeral nature of stories formats on other platforms would be in play, along with displaying the content in full-screen mode.

He wrote, “We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, ‘And by the way … I noticed you know Linda: Could you introduce me?’”

Davies added that the youngest generation in the work force “grew up” with the stories format and are comfortable entering into conversations in a full-screen ephemeral format, as opposed to posting updates that live on in a feed.

The stories format was introduced by Snapchat in October 2013 and blatantly copied by Facebook, which introduced them for Instagram in August 2016; for WhatsApp, where the feature is called WhatsApp Status, in February 2017; and for Facebook itself in March 2017 (debuting as Messenger Day).

Even Google-owned video site YouTube got into the act in November 2018.

Davies concluded, “I’m excited to see how Stories will bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful.”