LinkedIn Begins Internal Testing of Its Version of the Stories Format

Early indications are that they will be ephemeral and full-screen

Will the stories format that has stormed social platforms over the past few years work in a professional setting? LinkedIn is about to find out.

Senior director of product management Pete Davies said in a LinkedIn Pulse post that LinkedIn Stories are being tested internally, with plans to involve some members of the professional network in the coming months.

LinkedIn would not share screenshots from the internal test, but Davies provided some color in his post, hinting that the ephemeral nature of stories formats on other platforms would be in play, along with displaying the content in full-screen mode.

He wrote, “We’ve learned so much already about the unique possibilities of Stories in a professional context.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in