Today, Facebook launched a new design and new ways for applications and websites to use the Like button, which is now integrated on 350,000 sites. Users can now Like specific pages or objects within an application, providing a new viral distribution channel for application content including virtual goods. Sites can now display Like buttons for Facebook Pages, creating quick a way for users to subscribe to a Page’s updates while not on Facebook itself. Lastly, the new Like button design called “box count” highlights how many users have Liked something so far.
Previously, users could only Like an application as a whole, with the news feed story created by the action leading to an application’s Page.