Lifestyle Sites Are Becoming Tired Celebrity Brand Extensions
Most people just want their lifestyle to be about comfy pjs, popcorn and wine.
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If there’s one thing the world doesn’t need it’s another celebrity trying to carve a niche in the “lifestyle” game. But here’s Ashley Tisdale, best known for her role in High School Musical, who recently launched a blog called TheHauteMess. The idea is to embrace the “I’m not perfect” state most of us are in (but more specifically for the 20- and 30-somethings), and to reach the 20 million-plus people who follow her on social media with more content.