Life, Annuity Insurers Beware: Speed Up or Be History
Once upon a time, insurance underwriters had more time to weigh risk.
Now, they’re in an Amazon world, a financial advisor told an online publication.
In an article published on Monday on InsuranceNewsNet.com, Cyril Tuohy quoted New York-based financial advisor David Edwards:
“The clients have very high expectations about how we’re going to serve them.”
Tuohy elaborates about this aspect of financial services marketing:
Chat windows, faster policy statements, intuitive agent portals and robotic technologies are among the new generation of weapons insurers intend to use to compete with “born-digital” companies.
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