Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video

'If you're stranded in the woods, what should you do?'

Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first VR campaign, and it picked Facebook as the go-to platform. Working with Havas and Facebook's Creative Shop, the brand's spot promotes Liberty Mutual's 24/7 roadside assistance and is set up in the style of a quiz.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.