LGBT Week and the Rise of the 'Equality Dollar'

Guest post by Joe Keenan, VP of LGBT practice at MWW.

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

This is a guest post by Joe Keenan, VP of LGBT practice at MWW PR.

Last week, NYC hosted the first-ever LGBT Week. The conference presented the latest on connecting with and engaging the LGBT market.

Bottom line: brands that are not yet in the space are missing an incredible opportunity.

The LGBT market has clearly moved from a marginalized consumer group with limited brand engagement and virtually no PR outreach to a greatly expanded market of those who identify as LGBT and the wider audience of their friends, family and supporters who view inclusive brands as progressive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in