LGBT Week and the Rise of the 'Equality Dollar'
Guest post by Joe Keenan, VP of LGBT practice at MWW.
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This is a guest post by Joe Keenan, VP of LGBT practice at MWW PR.
Last week, NYC hosted the first-ever LGBT Week. The conference presented the latest on connecting with and engaging the LGBT market.
Bottom line: brands that are not yet in the space are missing an incredible opportunity.
The LGBT market has clearly moved from a marginalized consumer group with limited brand engagement and virtually no PR outreach to a greatly expanded market of those who identify as LGBT and the wider audience of their friends, family and supporters who view inclusive brands as progressive.