Lexus Goes Mobile With 'Draw Something'

Auto brand looks to Zynga game to tap young audience

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Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began on Sept. 5, the automotive brand will appear via banner, interstitial and video ads on the Zynga-owned mobile game Draw Something, which has been downloaded 50 million times and entails legions of daily users.

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