Lean Cuisine Has Created a Way to Block TV and Web Ads That Mention 'Diet' or 'Weight Loss'

Twist on ad blocking is part of brand's lifestyle focus

Every January, a slew of television ads and social posts bombard folks with health-related New Year's resolutions using words like "diet" and "weight loss." Now, a campaign from Lean Cuisine and agency 360i cuts through the clutter by literally removing such words.