Is Laura Lang Fit for Print?

Time Inc.'s new CEO has a digital background that's a big plus for a company lacking new-media savvy—but can she adapt to publishing?

As CEO of Digitas, Laura Lang had a record of leading the company through change, perhaps none as profound as its transition from a direct-response to full-service digital agency for companies like Procter & Gamble and American Express. Her understanding of how to monetize new platforms is what makes her such an interesting–and, in some ways, controversial–choice as CEO of Time Inc.,

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