Few things are more powerful than collecting positive social media reviews on sites like Facebook and LinkedIn. However, if you’re just sitting back and admiring these reviews, you’re missing out on the chance to create value.
Reviews play a significant role in the buying process for customers. This much has been proven over and over again. According to one study, 90 percent of respondents say positive reviews influence buying decisions, while 86 percent believe negative online reviews influence the decision of whether or not to buy a particular product or service.