When to Squeeze
A marketing email should not ever be an isolated interaction between you and the recipient—it should be a player in a concert designed to delight, woo and convert. Other players in this concert include forms, links, content, assets, and, importantly, landing pages or squeeze pages. For your recipients, these pages should:
- Provide a clear, concise path to becoming a customer.
- Enable them to become customers.
- Resolve any concerns they may have about becoming customers.
Let’s cover the basics:
A “landing page” is a web page, either on your site or hosted within your ESP or other site, that details the offer of your call to action (CTA).
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