In the Land of Shiny Objects
I am honored and excited to become a regular contributor on Target Marketing. I am excited at the prospect of generating vibrant conversations on a set of topics that represent one of the biggest challenges marketing leaders face today. As a marketing consultant at the intersection of data, technology and customer strategy, I have observed — frequently — that there is a vast divide between brand/ customer strategy and data/technology strategy.
Multiple industry surveys report that few executives feel their analytics and technical implementation are well-connected and strategic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in