Social Pro Daily

Out-of-Home Advertising by Facebook and Snapchat? You’d Be Surprised

Opinion: Approximately 25 percent of the top 100 spenders in the category are tech companies

This bus ad was part of a campaign backing Facebook LiveCourtesy Facebook
Headshot of Kym Frank
By Kym Frank

October 4, 2017

Out-of-home advertising revenue achieved a historic high in 2016, up 3.1 percent versus the prior year, according to the Outdoor Advertising Association of America.

Headshot of Kym Frank

Kym Frank

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