Kred Story Tracks Social Influence

'Beyond being just a number'

Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media profiles. But both companies are in the midst of moving away from the score. Last week, Klout began pushing a major redesign oriented around what CEO Joe Fernandez described to Adweek as a user’s “social resume.” Now, Kred is also propping up the content that bolsters a user’s score with Kred Story.