KLM Airlines Uses Your Facebook Account to Personalize Gifts for Your Flight

Using data that is freely and publicly available through links to their passengers' FourSquare accounts - such as Facebook profile information, Twitter accounts and LinkedIn pages - KLM is surprising passengers with a completely unique and personalized gift when they fly with the airline.

Traveling can be tough on the nerves, but KLM airlines is hoping its new efforts make it easier for some of its passengers. KLM has taken an interest in FourSquare, and wants to reward some of its FourSquare passengers for checking-in at KLM locations, such as baggage claim areas, ticket booths, departure lounges and more – but not with the standard “10% off your next in-flight meal” type fare. Think personalized gifts, tailored to each individual based on their social graph.

Using data that is freely and publicly available through links to their passengers’ FourSquare accounts – such as Facebook profile information, Twitter accounts and LinkedIn pages – KLM is surprising passengers with a completely unique and personalized gift when they fly with the airline.