Kids Get Their Own Facebook Messenger
Just as Facebook announces mass messaging capabilities for business speaking with customers on Facebook Messenger, the social network is creating a closed ecosystem for children. But it’s not all bad news for marketers.
While the “Messenger Kids” announcement on Monday from Facebook Messenger links to a FAQ that makes it clear there won’t be any advertising on the standalone app, marketers may be able to form better ideas about the composition of households.
The FAQ reads:
Is there advertising on Messenger Kids?
No, Messenger Kids is an ad-free experience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in